Skills
Content Writing
Wordpress
Social media
HTML/CSS
SEO
Core Experience
Senior Content Marketing Manager / Cyberhaven
May 2023 - Present
I'm currently developing the content program at Cyberhaven.
Senior Content Manager / Nightfall AI
Mar 2022 - May 2023
In this role at Nightfall, I maintained our content inventory to ensure all content, from blogs to sales enablement materials, were kept up to date. I also leveraged the content inventory to identify content gaps. Additionally, I helped oversee our SEO content strategy, produce our monthly content newsletters, and write strategic communications to customers.
Product Marketing Manager / Nightfall AI
Mar 2021 - Feb 2022
In my second year at Nightfall, I served as the product marketing manager for the company. In this role, I still produced weekly blog content and helped manage our SEO strategy. I also oversaw one product launch and three feature updates. This involved producing blog posts, customer emails, and sales enablement material for each launch. Additionally, I lead a major sales enablement initiative to create a curriculum that would allow new sales reps to rapidly onboard.
Content Marketing Manager / Nightfall AI
Nov 2019 - February 2021
I served as the content marketing manager for a Series A B2B cybersecurity startup, where I managed the company's editorial calendar. In my role, I wrote one to two blog posts weekly and sought opportunities to promote my content in outlets like VentureBeat and ITProPortal. Additionally, I produced webinars, e-books, and other sales collateral on a monthly basis, helping generate over 300 leads in a 10-month period.
Senior Writer / nextadvisor.com
Jun 2018 - May 2019
As a senior writer, I wrote multiple weekly blog posts and engaged our audience on social media. I was also responsible for managing the look and feel for the company newsletter as well as pulling organic blog and social media performance from Google Analytics, Tableau, and Mailchimp to share with the editorial team in a monthly PowerPoint presentation. Additionally, when needed I edited content on our site after updates were made to either our blog on WordPress or our site's custom CMS.
Content Writer / nextadvisor.com
Jun 2015 - Jun 2018
As a member of NextAdvisor's editorial team, I maintained the technology and finance sections of our site by editing content reviews and writing 3 to 5 weekly blog posts on consumer finance and cybersecurity. Beyond this I interacted with our audience in forums and on Twitter and Facebook to answer questions and promote NextAdvisor content. I also had interviews with reporters from a number of publications on the topics that I researched and wrote about. Finally, I assisted with editing content when needed.
Marketing and Communications Intern / The David Brower Center
Sep 2013 - May 2014
I worked as an assistant to the communications manager by helping promote the Brower Center brand through strategic social media usage, outreach to communities, promotional copy, and blog posts reflecting various facets of the center’s work.
Education
HubSpot Academy
Sep 2019
Recieved HubSpot Content Marketing Certificate
University of California Berkeley
Aug 2009 - May 2014
I received a B.A. in Political Economy with a concentration in socio-political and economic analysis of postindustrial economies and a Public Policy minor.